Ice Age: Dawn of the Dinosaurs

Ice Age’s Scrat to Become Tallest Ice Sculpture Ever!

Published on: October 26, 2009

WHAT:
To coincide with the release of the Ice Age 3 Dawn of the Dinosaurs Blu-ray disc and DVD, Twentieth Century Fox Home Entertainment will attempt to break the Guinness World Record for Tallest Ice Sculpture at the opening of the ice skating rink, ICE at Santa Monica.

Fun Facts:
•    The Scrat Ice Sculpture will stand at 45 feet tall
•    Over 133,000 lbs. of ice will be used, gathered across 4 states
•    Months of preparation went into the logistics
•    Artists from Blue Sky Studios developed the look of the model
•    The current record for the Tallest Ice Sculpture is 40.28 feet and was achieved by Michel Amann (France) in Ski Dubai, Dubai, United Arab Emirates on April 20, 2006.

Additional Highlights:
•    World Figure Skating Champion Randy Gardner will perform to the “Walk the Dinosaur” song featured in the film
•    The one and only acorn-loving Scrat will demonstrate his own skating abilities
•    Skating for the entire family, including music and many more fun activities
•    ICE at Santa Monica is an 8000-square-foot outdoor ice rink in Downtown Santa Monica

WHO:
A team of 14 skilled sculptors from Ice Bulb LLC will build the world’s Tallest Ice Sculpture over a 4-day period on the ice rink at the ICE at Santa Monica. A Guinness World Records™ adjudicator will be present to oversee the attempt.

WHEN:
Tuesday, October 27, final Scrat sculpture to be unveiled at 4:00pm
•    Entrance is Free to the public
•    From October 27 through January 31, 2010, the ice rink will be open Sunday through Thursday, 10am to 10pm, and Friday and Saturday, 10am to midnight
•    Admission is $10 and includes rental skates
* Stand-ups and in-progress check-ins available beginning Saturday, October 24

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Transformers box office dominance on thin ice

Published on: July 06, 2009

By Quinn Bender
movieset.com

An extremely close race for the top grossing film this holiday weekend saw Ice Age: Dawn of the Dinosaurs surge into a strong second place finish, merely $630,000 behind the heavyweight sci-fi action flick, Transformers: Revenge of the Fallen.

The studios representing the two movies made the unusual move Sunday to each claim $42.5-million gross over the holiday weekend for first place. (It's an odd Hollywood custom of claiming your box office rank based on Friday and Saturday estimates, and Sunday projections.)

Fox had hoped Ice Age would halt the dominance of Paramount's Transformers after narrowly achieving the top spot with Wednesday's extended holiday-weekend calculations. Unfortunately, Monday's acutals put Ice Age at $41.7 with Transformers on top with $42.3.

So confident of victory was Fox that they had earlier released an illustration of the competition's leading robot, Bumble Bee, transforming into the cheeky Ice Age rodent, Scrat.

Here's the breakdown of how the weekend movies performed, based on Monday's actual dollar figures: Transformers 2: $42,320,877; Ice Age 3: $41,690,382; Public Enemies: $25, 271, 675; The Proposal: $12, 857, 482; The Hangover: $11,268,413. Check out Box Office Mojo for the full weekend box office summary.

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Ice Age comedy freezes out warring robots

Published on: July 02, 2009

By Quinn Bender
movieset.com

The prehistoric, animated romp, Ice Age: Dawn of the Dinosaurs has pried Transformers' stranglehold on the box office. The extended holiday weekend numbers show that Twentieth Century Fox’s animated feature has edged out the mega-grossing Transformers: Revenge of the Fallen by nearly $3-million, earning the number-one spot at the box office while grossing an estimated $13.8 million on Wednesday, in 3993 theaters.

“What a great start for the holiday. Ice Age continues to be a comedy for all audiences,” said Fox's domestic distribution president, Bruce Snyder.

But by no means does Snyder's optimisim indicate his rival, robot disaster movie is a rusted shell of it's former success.

Revenge of the Fallen sent shock waves through the industry with a gross of $109 million over its opening weekend, according to boxofficemojo.com. Showing on a mind-boggling 10,000 screens at 4,234 theatres, the Transformers sequel claimed the biggest June opening weekend on record, as well as the highest-grossing non-holiday, non-Friday opening weekend. It was the second-largest five-day start of all time behind The Dark Knight's $203.8 million. To date, Revenge of the Fallen has grossed $475-million worldwide.

It is yet to be seen how Ice Age will compete on its own opening weekend - a coveted holiday weekend at that - in 4,099 theaters.

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