Shyama

Shyama producer/star Kaberi Chatterjee and director Obhi Chatterjee have launched a 10-part video podcast series to promote the film. In the first, 10-minute episode of the Shyama podcast, they give an update on the release of Shyama, provide background about how the Nobel prize-winning poet and philosopher, Rabindranath Tagore, came to write dance musicals and explain why they made an authentic film version of Shyama. The episode ends with a 30-second clip from the opening scene of the English version of the film.

Each episode in the weekly series will include a release update, background about Shyama, information about the making of Shyama and a 30-second clip from the film. The episodes are listed under 'Shyama podcast' on the iTunes Store, from which the episodes can be downloaded to an iPhone/iPod. They will also be available on the film website www.shyamathemovie.com, and uploaded using TubeMogul to a variety of video-sharing platforms including YouTube, MySpace and Viddler.

Explaining the reasons behind the podcast series, Kaberi Chatterjee said "After test screenings of the film, audiences were fascinated by the historical background of the dance form they saw in Shyama and asked us to find a way of publicising it. We liked the idea of using a podcast to promote a specialised film developed by Four Eyed Monsters' filmmakers Arin Crumley and Susan Buice. As a result, we've been planning to create the Shyama podcast for some time, which is why their names appear in the acknowledgements at the end of Shyama.'