Shyama
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'Shyama' gets fresh distribution spin
Published on: February 16, 2010Hollywood Reporter article by Stuart Kemp
Radiohead did it with album "In Rainbows" and now Obhi Chatterjee's Bengali classic dance musical hit "Shyama" is coming to viewers in the same way, with Internet users being asked to pay what they think is fair for the title.
The rights owner, Inner Eye, plans to release the movie online and said consumers can "donate an amount of money that they think is fair which will cover the cost." The Web site is prompting donations to hit the £2 ($3) mark.
An HD version is also available via IndieFlix's online VoD rental platform.
The move will give the movie industries in Hollywood, Bollywood and more traditional sellers attending the European Film Market in Berlin pause for thought for one main reason -- Inner Eye is making the movie available in a format that allows personal copying and legal sharing....
